Jen Pcholinsky, CFP®, AEP®, CEPA®
Relationship Manager
Partner
Principal
As a Relationship Manager at Balentine, Jen Pcholinsky, CFP®, AEP®, CEPA®, helps clients bring clarity and intention to their financial lives. Drawing on her experience in financial planning, trust administration, and estate and exit planning, Jen helps clients navigate complex decisions and develop thoughtful strategies aligned with their goals, values, and long-term vision.
Since joining Balentine in 2021, Jen has focused on building trusted, enduring relationships with the families she serves. She takes the time to understand each client’s complete financial picture, then develops customized plans and coordinates the firm’s resources to address their evolving needs. Jen also leads and manages the firm’s team of associates, providing guidance, supporting their professional development, and promoting a consistent, high-quality client experience across the firm.
Before joining Balentine, Jen served as a Trust Advisor at Truist Wealth. Her prior experience at BB&T Wealth included roles as a Trust Advisor, Trust Administrator, and Wealth Client Specialist. She earned a Bachelor of Science in Accounting from North Carolina State University and a Master of Business Administration from Marshall University. Jen is a CERTIFIED FINANCIAL PLANNER® professional, an ACCREDITED ESTATE PLANNER® designee, a Certified Exit Planning Advisor, and a holder of the CFA Institute Investment Foundations® Certificate.
Outside of work, Jen lives in Clayton, North Carolina, with her husband, two children, and two pugs.
Bachelor of Science, North Carolina State University (Accounting)
Master of Business Administration, Marshall University
Truist Wealth, Assistant Vice President, Trust Advisor
BB&T Wealth, Banking Officer, Trust Advisor, Trust Administrator, Wealth Client Specialist
CERTIFIED FINANCIAL PLANNER® Certificant
ACCREDITED ESTATE PLANNER® Designee
Certified Exit Planning Advisor
CFA Institute Investment Foundations® Certificate
Wake County Estate Planning Council, Member
CED Strength in Numbers, Member
High Noon Toastmasters, Vice President Education (and Past President)
How and why did you get into this business?
I’ve always had a math/finance brain, but estate planning and personal finance became a real passion for me after experiencing the death of my mother. She was diagnosed with a rare terminal illness and passed away within a matter of weeks when I was a junior in college. At the age of twenty-one I was mourning her loss and handling her estate. I made several decisions in regards to my inheritance that I’d do a little differently now if I were able to change things. With two young children of my own, it’s also very important to both my husband and me that we have a plan in place in the event something should happen to provide for them and protect them. It’s not a fun topic to discuss and unfortunately, lots of people put off the discussion because of it.
Why did you choose to come work at Balentine?
The main reason I chose to come to work at Balentine was the people and the culture. The motivation and focus the employees have within the organization excites me! I’m thrilled to come work for a company full of such driven people with a team-based approach. I’m also extremely excited to learn and grow in my career from such talented and experienced professionals.
What do you like to do in your down time away from work?
Spend time with family and friends, anything outdoors, gardening (although almost everything I’ve tried in our terrible clay soil just dies), family walks in the neighborhood and indoor cycling.
What keeps you awake at night?
My to-do list!
What is the most exotic place you have ever been?
Roatán Island, an Island in Honduras. It was one of the four stops on a seven-day Carnival cruise and the beach was absolutely breathtaking.

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